1/22/2010

Modern Myths and Legends - Jean Shepherd

So this morning I'm chasing my textbook for LAN Concepts again. I have one of two, and I've been searching for the other, LabSim for Network+ for some time. I've been to the Clearwater bookstore, where a clerk assured me they had it in stock. Nada. I went to the library over the weekend, where my instructor told me they had a copy on reserve. Nope. So now I'm off to Gibbs campus, to once again attempt to purchase it. Wish me luck.


But my text book puts me in mind of another book. I, Libertine by Fredrick R. Ewing, a book on nineteenth century erotica which was published in 1956. It was a runaway bestseller, bookstores couldn't keep it on the shelf.


The only problem with that, is that of all the facts presented above, only the publication date is true. Even that is only true because the hoax gained so much momentum. I, Libertine was a hoax born out of frustration. It was created by Jean Shepherd, best known as the co-writer and narrator for the film A Christmas Story. At the time though, he was a radio disc jockey in New York. He was annoyed that New Yorkers would only patronize art that somebody else had vetted first. A city run by lists.


Shepherd was working the graveyard shift show at the time, and on this particular show he discussed these lists. The ten best dressed list was a big deal in New York at the time. "Top 40 music" had just arrived. The Top 40 music format was born in 1949 and was the dominate broadcast industry until the late 1980s. The New York Times bestseller list came into being only a little more than ten years earlier on August 9, 1942. Jean Shepherd had doubts about this system. Rightly so.


His theory was that were two kinds of people in the world. Day people and night people. Day people led a very orderly and uncomplicated existence. All the lists acted as the teeth in their clockwork. They told them what plays, books and songs were worthwhile. They never considered for a moment that these lists were not the truth-with-a-capital tee handed down from on high. As Mr. Shepherd put it: "They believed in file cabinets, they believed in luncheons, they believed in meetings . . ." By contrast, night people had some doubts. Doubts about whether any of this was worth taking seriously.


He decided to test out his theory with the help of his radio audience. He asked them to go into a bookstore the next morning and ask for a book that did not exist. Together, Mr. Shepherd and his audience ironed out the details. The title, the author's life story, and the publishing house. Soon enough, people all over New York were talking about this fantastic book, many claimed to have read it. The archdiocese of the Catholic church in Boston put it on proscribed works list. In the end, Ian Ballantine, head of Ballantine Publishing after a desperate search for the author of I, Libertine, he wanted to secure the paperback rights. He met with Shepherd and author Theodore Sturgeon over lunch and they revealed the truth, after which Mr. Sturgeon was hired to write the book under the pen name of Frederick R. Ewing. When it was published it sold quite well, even making the bestseller list. All of the proceeds were given


I think this might be the greatest hoax of the twentieth century. But don't listen to me, take it from the horse's mouth. You can listen to an interview with Jean Shepherd on Long John Nebel's radio program from 1968.


Publisher's note: I originally intended to cite this up properly as practice, but I am far too tired after several days of catching up for another class. I apologize for the lateness of this post, I really do want to try to produce something interesting every day. Rather than delaying this post further still, I want to move on to the next item in the series. My primary source for this article is the interview with the author linked above. I'll be back soon with a remarkable set of coincidences that happened while researching this post, and another interesting character that writers ought to know about. Coincidentally, it involves a hoax too.